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Research study and process of soliciting customers Marketing refers to the process an company undertakes to engage its target market, develop strong relationships to create worth in order to catch value in return. It is one of the primary components of company management and commerce. Online marketers can direct their product to other companies (B2B marketing) or directly to customers (B2C marketing).

Referred to as market orientations, they figure out how marketers will approach the preparation phase of marketing. The marketing mix, which describes the specifics of the product and how it will be sold, is impacted by the environment surrounding the product, the results of marketing research study and marketing research, and the attributes of the product's target market.

The term marketing, what is frequently referred to as bring in clients, incorporates knowledge gotten by studying the management of exchange and is the company procedure of determining, expecting and satisfying clients' requirements and wants. Meaning Marketing is currently defined by the American Marketing Association (AMA) as "the activity, set of institutions, and procedures for creating, communicating, delivering, and exchanging offerings that have worth for customers, customers, partners, and society at large".

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The AMA evaluates this definition and its meaning for "market research" every three years. The interests of "society at big" were added into the definition in 2008.  This Site  of the meaning may be seen by comparing the 2008 meaning with the AMA's 1935 version: "Marketing is the performance of service activities that direct the circulation of goods, and services from producers to customers".

Current meanings of marketing location more emphasis on the customer relationship, instead of a pure exchange process. For example, prolific marketing author and educator, Philip Kotler has actually developed his meaning of marketing. In 1980, he defined marketing as "gratifying requirements and wants through an exchange process", and in 2018 specified it as "the process by which companies engage customers, develop strong consumer relationships, and produce client value in order to record worth from customers in return".